CODE OF ETHICS
& CONDUCT

The International Canine Behaviourists (ICB) Code of Ethics and Conduct sets forth the principles and ethical standards that underpin the professional conduct of all our members. This code is designed to ensure the highest levels of professionalism, responsibility, and integrity in the field of canine behaviour. Adherence to these standards is mandatory for all members, fostering trust, respect, and credibility within our community and with the public.

1. Professional Excellence and Integrity

Members shall continually strive to enhance their professional knowledge and skills to provide the highest quality of service.
Members shall conduct all professional activities with integrity, honesty, and transparency, avoiding any actions that would bring discredit to the canine behaviour profession or the ICB.

2. Welfare of Dogs

The welfare of dogs shall be paramount. Members shall always use humane, evidence-based approaches in their practices and advocate for the physical and psychological wellbeing of dogs.
Members shall oppose and not engage in any form of inhumane treatment or training methods that cause physical harm, fear, or psychological distress to dogs.

3. Respect for People

Members shall treat all clients, colleagues, and other professionals with respect, fairness, and understanding.
Members shall respect the confidentiality of client information, disclosing such information only with the client's consent or when legally obliged.

4. Evidence-Based Practices

Members commit to using and promoting training and behaviour modification practices that are supported by current scientific research.
Members shall engage in continuous learning to stay abreast of developments and best practices in canine behaviour and training.

5. Professional Conduct

Members shall maintain professionalism in all interactions and communications, including online and social media platforms.
Members shall not misrepresent their qualifications, affiliations, or experiences and shall accurately represent their competencies and limitations.

6. Collaboration & Community

Members are encouraged to work collaboratively with other professionals, respecting different roles and perspectives in the field of canine welfare.
Members shall contribute to the growth and development of the canine behaviourist community, sharing knowledge and supporting peers in their professional development.

1.0 Professional Excellence and Integrity

1.1 Commitment to Lifelong Learning

Members shall commit to continuous professional development to ensure their practices reflect the latest scientific research and ethical standards in canine behaviour and training. This includes participating in relevant workshops, courses, seminars, and conferences to enhance their knowledge and skills.

1.2 Upholding Professional Standards

Members must adhere to the highest standards of professional conduct in all aspects of their work, including client interactions, canine handling, and business practices. This commitment extends to ensuring personal conduct does not undermine their professional role or the reputation of the ICB.

1.3 Transparency and Honesty

In all professional matters, members shall act with honesty and integrity. This includes clear communication with clients about the methods used, the expected outcomes, and any risks or limitations associated with behaviour modification plans. Members should also accurately represent their qualifications, competencies, and experiences to clients, colleagues, and the public.

1.4 Ethical Business Practices

Members are expected to conduct their business affairs legally and ethically, respecting all applicable laws, regulations, and contractual obligations. This includes fair billing practices, transparent refund policies, and the ethical marketing of services.

1.5 Integrity in Research and Information Sharing

When involved in research, members must adhere to ethical research practices, including obtaining informed consent from participants and ensuring the humane treatment of animals. Members sharing information, whether through publications, presentations, or online platforms, must ensure the information is accurate, evidence-based, and contributes positively to the understanding of canine behaviour.

1.6 Avoiding Conflicts of Interest

Members must be vigilant in identifying and managing any conflicts of interest that could impair their professional judgment or objectivity. This includes being transparent with clients or colleagues when such conflicts arise and taking steps to resolve them in a manner that prioritises the welfare of the dog and the interests of the client.

1.7 Respect for Intellectual Property

Members shall respect the intellectual property rights of others by not using copyrighted materials without permission, acknowledging the contributions of others, and striving for originality in their contributions to the field. Sharing knowledge and resources should always be done with respect for the creators' rights and intentions.

1.8 Promoting Professionalism within the Industry

Members are ambassadors of the canine behaviour profession and the ICB. As such, they have a responsibility to promote the values of professionalism, respect, and integrity within the industry. This includes mentoring emerging professionals, contributing to professional forums, and engaging in constructive discourse to advance the field.

2.0 Welfare of Dogs

2.1 Prioritising Dog Welfare in Practice

Members shall always prioritise the physical, psychological, and emotional welfare of dogs in their care. This commitment involves employing humane training practices that respect the dog's natural instincts and needs, and actively avoiding methods that induce fear, pain, or distress.

2.2 Advocacy for Humane Force-Free and Fear-Free Methods

Members are expected to advocate for and use evidence-based, humane methods in training and behaviour modification. This includes staying informed about the welfare implications of various training tools and techniques and choosing those that promote positive welfare outcomes.

2.3 Recognition and Management of Stress

Members must possess a thorough understanding of canine stress signals and behaviour and be skilled in managing and mitigating stress in dogs. This includes creating training and behaviour modification plans that are tailored to the individual dog's needs, preferences, and emotional state, ensuring a positive and stress-free learning environment.

2.4 Non-Aversive Techniques

The use of aversive techniques or equipment that cause physical harm, pain, or fear is strictly prohibited. Members shall instead employ positive reinforcement and other non-aversive methods to encourage desirable behaviours, foster trust, and enhance the human-canine bond.

2.5 Informed Consent and Owner Education

Members are responsible for educating dog owners about the importance of humane treatment and the welfare implications of different training methods. This includes obtaining informed consent from owners before implementing behaviour modification plans, ensuring they understand the methods used and the rationale behind them.

2.6 Collaboration with Veterinary Professionals

Recognising the interconnection between physical health and behaviour, members shall collaborate with veterinary professionals to ensure that dogs receive a holistic approach to their welfare. This includes referring clients to veterinary professionals for health issues that may affect behaviour and working alongside them to support the dog's overall wellbeing.

2.7 Emergency and First Aid Awareness

Members should possess knowledge of basic canine first aid to address minor injuries or emergencies that may occur during training sessions. Additionally, they should have a clear plan for escalating care in the event of a serious health emergency, ensuring the dog's welfare is promptly and effectively addressed.

2.8 Welfare Beyond Training

Members should advocate for the overall welfare of dogs beyond the scope of behaviour and training. This includes promoting responsible dog ownership, supporting adoption and rescue efforts, and contributing to community education on topics such as dog bite prevention, the importance of mental stimulation, and the physical care of dogs.

3.0 Respect for People

3.1 Respectful Communication

Members shall engage in respectful, clear, and constructive communication with clients, colleagues, and the public. This includes actively listening, being open to different viewpoints, and expressing professional opinions in a manner that is supportive and fosters understanding.

3.2 Confidentiality and Privacy

Members are committed to maintaining the confidentiality and privacy of all client information. Personal and sensitive information must be handled with the utmost care, shared only with explicit consent from the client or when legally required, and stored securely to prevent unauthorised access.

3.3 Inclusivity and Non-Discrimination

Members must ensure an inclusive environment that welcomes individuals from diverse backgrounds, beliefs, and experiences. Discrimination, harassment, or bias based on race, ethnicity, gender, sexual orientation, age, disability, religion, or any other characteristic is unacceptable. Members should strive to understand and respect cultural differences and individual needs, tailoring their services to be accessible and welcoming to all.

3.4 Professional Boundaries

Establishing and maintaining appropriate professional boundaries with clients and their families is essential. This includes avoiding dual relationships that could impair judgment or objectivity, respecting personal spaces, and ensuring that all interactions remain professional and focused on the welfare of the dog and the needs of the client.

3.5 Empowerment and Support

Members should aim to empower clients through education and support, enabling them to make informed decisions about their dogs' care and behaviour management. This involves providing resources, guidance, and encouragement in a way that respects the client's autonomy and fosters a collaborative relationship.

3.6 Handling Conflicts and Complaints

In the event of conflicts or complaints, members are expected to respond professionally, promptly, and constructively. This includes seeking resolution through open dialogue, mediation if necessary, and always prioritising the best interests of the dog and the client relationship.

3.7 Advocacy for Client and Canine Welfare

Members should act as advocates for the welfare of both dogs and their owners. This includes not only promoting humane, evidence-based training methods but also supporting clients in navigating challenges, accessing resources, and advocating for policies and practices that benefit the wellbeing of dogs and people in their communities.

3.8 Continuous Improvement of Client Services

Members are encouraged to regularly seek feedback from clients and colleagues to improve the quality and effectiveness of their services. This commitment to continuous improvement involves staying informed about advances in client care and support techniques, as well as adapting services to meet the evolving needs of clients and their dogs.

4.0 Evidence-Based Practices

4.1 Commitment to Scientific Principles

Members shall base their training methods and behavioural interventions on the most current, scientifically supported evidence. This commitment involves continuously updating their knowledge and skills to align with advancements in canine behavioural science. Members should actively seek out and engage with peer-reviewed research, professional development opportunities, and evidence-based training methodologies.

4.2 Critical Evaluation of New Theories and Methods

Members must critically evaluate new theories, methods, and tools in canine behaviour and training. This includes examining the scientific validity of claims, considering the welfare implications of techniques, and integrating new practices only when there is credible evidence to support their efficacy and safety.

4.3 Transparency in Methodology

In practice, members should be transparent about the evidence base for the methods they employ. This transparency extends to discussing with clients the reasons behind chosen methodologies, including the scientific rationale, potential benefits, and any risks involved. Members should ensure that clients are fully informed and able to make educated decisions regarding their dogs’ training and care.

4.4 Ethical Application of Behaviour Modification

The ethical application of behaviour modification techniques is paramount. Members must ensure that any interventions used do not compromise the dog's welfare or the integrity of the human-dog relationship. This includes prioritising non-invasive, force-free and fear-free strategies and always considering the dog's physical and emotional wellbeing.

4.5 Sharing Evidence-Based Knowledge

Members are encouraged to contribute to the wider community's understanding of canine behaviour by sharing evidence-based knowledge in an accessible and accurate manner. This could involve writing articles, giving talks or workshops, and participating in forums where they can disseminate research findings and best practices to both professionals and the public.

4.6 Collaboration for Best Practices

Collaboration with fellow professionals, veterinarians, researchers, and other stakeholders in the canine welfare community is essential for promoting and refining evidence-based practices. Members should engage in constructive dialogue, share insights, and participate in interdisciplinary efforts to advance the field of canine behaviour and training.

4.7 Adapting to Individual Canine Needs

Recognising the individuality of each dog, members must apply evidence-based practices in a way that is tailored to the specific needs, abilities, and circumstances of the dog and client. This personalised approach ensures that training and behaviour modification strategies are not only scientifically sound but also practically effective and ethically applied.

4.8 Advocacy for Evidence-Based Policies

Members should advocate for the adoption of evidence-based policies and practices in all areas affecting canine welfare, including legislation, shelter management, and public education. This advocacy involves promoting an understanding of dog behaviour grounded in science, challenging myths and misconceptions, and supporting policies that enhance the wellbeing of dogs and communities.

5.0 Professional Conduct

5.1 Professionalism in All Settings

Members shall display professionalism at all times, in all settings, including online, in-person, and in written communications. This encompasses behaving in a manner that reflects positively on the profession, including punctuality, reliability, and the respectful treatment of clients, colleagues, and the community.

5.2 Integrity in Communications

Members must ensure that all forms of communication, whether marketing materials, social media posts, or client correspondences, are truthful, respectful, and free from misleading information. This includes accurately representing one’s qualifications, services, and the potential outcomes of behavioural interventions.

5.3 Confidentiality in Professional Relationships

Upholding confidentiality is paramount in maintaining trust within professional relationships. Members must safeguard sensitive information obtained through their practice, disclosing it only with client consent or when required by law, ensuring privacy and trust are maintained.

5.4 Accountability and Responsibility

Members are accountable for their actions and the advice they provide. They should take responsibility for the continuous outcomes of their behaviour modification programmes, offering support and adjustments as needed to ensure the welfare of the dog and satisfaction of the client.

5.5 Professional Boundaries and Dual Relationships

Members must recognise and navigate professional boundaries effectively, avoiding dual relationships that could impair their professional judgment or exploit their client relationships. When unavoidable, such relationships must be navigated with transparency and the utmost ethical consideration to avoid conflicts of interest.

5.6 Commitment to Professional Development

A continuous commitment to professional development is essential for maintaining the highest standards of practice. Members should engage in lifelong learning, participate in peer review processes, and seek mentorship opportunities to enhance their skills and knowledge. All ICB members are required to undertake a minimum of 40 hours CPD per year to maintain full membership.

5.7 Ethical Decision-Making

Members are faced with ethical decisions in their daily practice and must be equipped to handle these with integrity and in accordance with this code. This includes being prepared to refuse projects, interventions, or practices that conflict with ethical guidelines or the welfare of the dog.

5.8 Promotion of our Profession

Members should actively promote the profession in a positive light, contributing to its growth and respect within the community. This includes mentoring new professionals, engaging in public education about the importance of professional behaviour consultation, and advocating for the recognition and respect of the profession.

5.9 Respectful Disagreement and Professional Debate

Members must engage in professional disagreements and debates in a respectful and constructive manner. This includes acknowledging different viewpoints, refraining from personal attacks, and focusing on evidence-based arguments to advance the field constructively.

5.10 Collaboration and Referrals

Recognising the limits of one's professional capacity is essential. Members should not hesitate to collaborate with or refer to other professionals when it is in the best interest of the dog and client. This includes developing a network of professionals for consultation and referral to ensure comprehensive care.

6.0 Collaboration and Community

6.1 Building Professional Networks

Members should actively engage in building and nurturing professional networks with fellow canine behaviourists, veterinarians, animal welfare organisations, and other related professionals. These networks foster a collaborative environment conducive to sharing knowledge, resources, and support, enhancing the collective ability to improve canine welfare and client satisfaction.

6.2 Interdisciplinary Collaboration

Recognising the multifaceted nature of canine behaviour, members are encouraged to collaborate with professionals from various disciplines, including veterinary medicine, animal welfare, psychology, and law. Interdisciplinary collaboration enriches the understanding and approach to canine behaviour and welfare, ensuring that interventions are comprehensive and in the best interest of the dog and community.

6.3 Community Engagement and Education

Members have a responsibility to engage with and educate their communities about canine behaviour, welfare, and responsible dog ownership. This can be achieved through workshops, seminars, public speaking events, and participation in community programmes. Efforts should aim to elevate public understanding and appreciation of dogs, thereby promoting humane treatment and strengthening the human-canine bond.

6.4 Advocacy for Canine Welfare

As professionals dedicated to the welfare of dogs, members are uniquely positioned to advocate for policies, practices, and legislation that promote the wellbeing of dogs. This advocacy should be informed by evidence-based practices and a deep understanding of canine needs, aiming to effect positive change in society's treatment of dogs.

6.5 Support for Professional Development

Members should support the professional development of their peers and those entering the field of canine behaviour. This can include mentoring, offering internships or shadowing opportunities, and sharing educational resources. A culture of support and continual learning elevates the profession as a whole and ensures a high standard of care for dogs and their families.

6.6 Contribution to the Body of Knowledge

Members are encouraged to contribute to the growing body of knowledge in canine behaviour through research, case studies, and shared experiences. Publishing findings, participating in professional forums, and contributing to professional publications can help advance the field and disseminate important insights and advancements.

6.7 Ethical Collaboration

In all collaborative efforts, members must maintain ethical standards, ensuring that partnerships and joint endeavours reflect the values of integrity, transparency, and respect for all parties involved. Collaborations should prioritise the welfare of dogs and the needs of their human companions above commercial or personal gain.

6.8 Respect for Diversity and Inclusivity

Collaboration and community engagement should be approached with a commitment to diversity and inclusivity, valuing the contributions of individuals from varied backgrounds, experiences, and perspectives. Embracing diversity enriches the profession and enhances the ability to serve a broader range of clients and communities effectively.

6.9 Volunteerism and Pro Bono Work

Members are encouraged to contribute to their communities through volunteerism and pro bono work, offering their expertise to assist those who may not otherwise have access to professional canine behaviour services. Such efforts can significantly impact individual dogs and owners, as well as the broader community's welfare.

6.10 Fostering a Positive Professional Image

Through collaborative efforts, community engagement, and advocacy, members should strive to foster a positive image of the canine behaviour profession. Demonstrating professionalism, compassion, and dedication in all endeavours helps to build public trust and respect for the field.

7. Ethical Decision-Making

Members facing ethical dilemmas are encouraged to consult with peers or seek guidance from the ICB to navigate complex situations responsibly. The ICB is committed to providing support and resources to assist members in upholding these ethical standards.

8. Compliance

Adherence to this Code of Conduct and Ethics is a condition of membership in the ICB. Allegations of breaches will be taken seriously and may result in disciplinary action, including suspension or termination of membership. The process for handling complaints will be fair, transparent, and respect the rights of all parties involved.

9. Commitment to Excellence

By adhering to this Code of Conduct and Ethics, ICB members demonstrate their commitment to excellence, integrity, and the advancement of the canine behaviour profession. Together, we foster a culture of respect, collaboration, and continuous improvement, ensuring the welfare of dogs and the communities we serve.

CODE OF ETHICS & CONDUCT