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More and more trainers and behaviourists are using the ‘force free’ label to describe their training ethic and techniques. This webinar will discuss the benefits and limitations of a force free training style, discuss the controversial question ‘when is force necessary’ and ask how can we apply force free training ethics to the human learner in a multi disciplinary training world.

  • The changing culture of training
  • ‘Morality’ as a motivator
  • Cost benefit analysis and human behaviour
  • When is force necessary?
  • Changing human behaviour
  • Force free human training

Hannah Molloy | Force Free: Future or Fashion?

£15.00 Regular Price
£10.00Sale Price
  • Hannah Molloy BSc hons is an award winning international speaker, author and media savvy expert in dog and Animal Behaviour. Expert trainer on Channel 4’s Puppy School, Managing Director of Pawfect Dogsense CIC and founder of The Dog Education Project. She graduated with a degree in Animal Behaviour in 2008 and had her dissertation published in the Journal of Applied Animal Behaviour Science, going on to work with Dogs Trust as a behavioural advisor before setting up her first education company and not for profit Pawfect Dogsense.

    She’s personally trained over 10,000 dogs and owners in 10 years using reward based training and now works with businesses and professionals to shape education at national level. She is passionate about solving big cultural problems with simple science and designs user-friendly educational courses tailor made to suit each individual learner from animals to professionals to multi national companies and corporations.

  • 24th May 2020

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